Hello, I’m

Kristina

WRITINGS

CONTACT

Kroot

I'm a strategic communications leader with mental health and psychology background and 18+ years shaping strategy and storytelling across tech and consumer sectors in both B2B and B2C. I help organizations translate complex tech and AI into responsible, human-centered strategies and clear narratives for leaders, brands, and the public.

MISSION

My mission is to ensure tech and AI strengthens people, communities, and institutions, helping organizations use it responsibly while communicating its value clearly. That means advancing accountability for the governments and companies that build and deploy AI, so tools are human-centered, science-backed, privacy-respecting, and fair.

APPROACH

I bridge technical reality with governance and communication strategy. With a background in strategic communications, brand marketing, healthcare AI, technology, and psychology, I translate complex ideas into plain-language narratives for decision makers, practitioners, and the public. I have supervised AI model training in healthcare, developed ethics frameworks for real-world use, and turned clinical and scientific concepts into market-ready communications.

As a school board member and former VP of marketing, I understand institutional constraints and how to communicate through them. I design programs that turn research into actionable guidance for policymakers, educators, clinicians, and the public.

My communications leadership has generated 122M+ media impressions, earned coverage in outlets such as Fierce Pharma and GeekWire, and contributed to successful funding rounds and market adoption. I build narratives that inform public understanding, strengthen brand positioning, and support institutional decision making.

Current Focus: Researching and writing about AI governance gaps, developing education-focused policy frameworks, and advocating for accountability in emerging-technology oversight. See a curated selection of my work in policy analysis, communications, and research [here].

SPECIALTIES

  • Making complex AI understandable and actionable for policymakers, educators, clinicians, and the public through messaging that is clear, credible, and impactful.

  • Managing media relations on sensitive AI topics and delivering evidence-based talks and interviews that build public trust.

  • Designing brand strategies and narratives that translate complex ideas into market adoption, stakeholder engagement, and measurable growth.

  • Evaluating oversight mechanisms for emerging technologies with focus on bias, privacy, transparency, and human accountability.

  • Turning technical work into plain-language explainers, briefs, and reports while assessing regulatory effectiveness and drafting positions, statements, and FAQs for public audiences.

  • Developing frameworks, including CTRL+Think, that help students and educators maintain critical thinking in AI-integrated learning environments.

If you’d like to connect about collaborations, speaking, or communications work, feel free to get in touch:
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