PROFESSIONAL SUMMARY

Strategic communications and marketing leader with mental health and psychology background and 18+ years shaping strategy and storytelling across tech and consumer sectors. Expertise in translating complex AI systems into human-centered, evidence-based strategies and clear narratives for executives, policymakers, clinicians, and the public. Experienced in AI safety evaluation, policy guidance development, and cross-functional team leadership in sensitive technology applications.

CORE COMPETENCIES

Strategic Communications | AI Safety & Policy Development | Cross-Functional Leadership | Psychology & Mental Health Applications | Editorial Strategy & Governance | Media Relations & Issues Management | Executive Communications | IRR Training & Team Supervision | Brand Narrative & Positioning | AI Governance & Ethics

PROFESSIONAL EXPERIENCE

Independent Writer and Communications Professional | Jan 2025 – Present
The Caffeinated Chronicle (Substack)

  • Publish data-driven analyses on AI governance and institutional accountability with transparent methods and public data.

  • Serve as ethics reviewer for NeurIPS 2025 conference, evaluating AI research for ethical implications and societal impact.

  • Create CTRL+Think, a K–12 toolkit to preserve critical thinking in AI-integrated classrooms.

Vice President of Marketing | Jul 2024 – Apr 2025
mpathic

  • Led public narrative and policy-aware communications on bias, privacy, and safety with cross-functional review (clinical, legal, compliance, engineering) to protect claims integrity.

  • Aligned narrative and public communications with go-to-market strategy, supporting $1.3M in ARR and an $8.07M Series A.

  • Built briefing kits and stakeholder FAQs for executives engaging media, policymakers, clinicians, and civil society.

  • Coordinated editorial strategy around research releases; secured coverage in Fierce Pharma, GeekWire, and AWS.

  • Managed marketing budget and vendor relationships; prepared board and investor communications.

Director of Marketing & Clinical Team Lead | Dec 2021 – Jul 2024
mpathic

Clinical and AI Safety Focus:

  • Served as gold-standard annotator and supervisor for clinical labeling; led training, calibration, and QA to maintain inter-rater reliability across 12-person annotation team.

  • Co-authored labeling manuals, reviewer criteria, and policy guidance that defined appropriate AI behavior boundaries and safety thresholds for healthcare applications.

  • Identified risk indicators and edge cases; proposed threshold tiers (low/medium/high) and SME escalation criteria for clinical conversations.

  • Partnered with VP of Clinical AI on detection evaluation; assessed model fit, refined definitions, and conducted coverage testing on real-world and synthetic data.

  • Maintained versioned documentation of clinical contributions to model development; ensured traceability of policy changes.

Marketing and Communications:

  • Drove 1,700% lead growth and 400% press-coverage lift through integrated campaigns and content strategy.

  • Translated evaluation findings into briefs and FAQs for health-system and policy audiences.

  • Established rapid-response protocols for bias, privacy, and safety communications to ensure external claims accuracy.

Career Progression at mpathic:

  • Empathy Core Associate (Jun 2022 – Jul 2023): Trained and supervised entry-level evaluators; developed bias mitigation guidelines and maintained statistical reliability standards.

  • Empathy Core Intern (Dec 2021 – Jun 2022): Conducted systematic data annotation using evidence-based systems; contributed to model capability improvements.

Freelance Marketing Strategist and Consultant | Apr 2017 – Nov 2023

  • Delivered marketing strategy and content for technology startups, translating complex offerings into clear positioning.

  • Advised on ethical implementation for digital mental health applications; developed evidence-based therapeutic content.

Plan Manager, Residential Acquisition Marketing | Apr 2017 – Jun 2022
Altice USA

  • Led team of 3 marketing professionals and $2M budget implementing data-driven marketing strategies.

  • Contributed to 25,000 new residential acquisitions through integrated digital campaigns.

Marketing Manager | Jul 2014 – Nov 2015
Mobiquity Networks

  • Led website redesign increasing traffic 77% and leads 154%; partnered with the C-suite on GTM initiatives.

Product Marketing Specialist | Communications Coordinator | Nov 2010 – Jul 2014
Nikon Inc.

  • Managed communications budgets >$70M; developed launch strategies for complex imaging products.

  • Generated 122M+ impressions through National Geographic partnerships and award-winning campaigns.

  • Earned min's Integrated Marketing Award and PR News Social Media Icon Award.

GOVERNANCE AND ADVOCACY

Board Member | Jan 2021 – Present
Merchantville School District

  • Provide policy oversight and community engagement; advocate for responsible AI adoption in K–8 (integrity, equity, privacy).

Court Appointed Special Advocate | Jun 2021 – Oct 2023
CASA of Camden County

  • Advocated for abused and neglected children in court settings.

Crisis Counselor | May 2021 – Jun 2022
Crisis Text Line, Remote 

  • Provided text-based crisis counseling, de-escalation, and safety planning; applied evidence-based interventions in a digital health context.

Member-at-Large, Committee on Legislative Action | Jan 2020 – Jan 2023
New Jersey Psychological Association Graduate Students

  • Liaised on student policy issues and legislative awareness.

RESEARCH EXPERIENCE

Research Assistant | Sep 2022 – Jan 2023
Research on Anxiety and Depression Lab (ROAD), Rowan University

  • Analyzed mobile-health app adoption among underserved populations and supported data analysis for research manuscripts and grant proposals.

Co-Principal Investigator | 2020 – 2021
Adverse COVID-19 Events Survey Study

  • Led a correlational, longitudinal study on COVID-19’s impact on psychology graduate students using trauma-informed methods to examine disparate effects across demographic groups; findings presented at APA.

EDUCATION

Ph.D. Coursework in Clinical Psychology | 2023
Rowan University, Glassboro, NJ

M.A. in Psychology, Developmental Psychology | 2021
City University of New York (CUNY), New York, NY
Capstone: The Effectiveness of Mindfulness Training on Parent Stress and Resilience During Infants' First Year of Life

Global M.B.A., Digital Marketing | 2014
IE Business School, Madrid, Spain

B.S. in Business Management and Economics | 2011
State University of New York (SUNY) Empire, Saratoga Springs, NY

ADDITIONAL EXPERIENCE

Owner | Apr 2010 – Present | Kristina Kroot Photography

PUBLICATIONS AND PRESENTATIONS

Reminick, D., Kroot, K., & Kleiman, K. (2020, October 16-20). Adverse COVID-19 Events Survey: A Trauma-Informed Investigation into the Disparate Impacts of COVID-19 on Diverse Psychology Graduate Student Population. [Poster Presentation]. New Jersey Psychological Association Fall 2020, Virtual Conference.

Reminick, D., Kroot, K., & Kleiman, K. (2020, November 18). Impact of Pandemic on Psychology Graduate Student Mental Health [Presentation]. Rutgers University “Brown Bag” Lunch Session, Virtual. 

Reminick, D., Kroot, K., Kleiman, K., & Gubi, A. (2021, August 12-14). Adverse COVID-19 Events (ACEs): Impact of pandemic trauma on psychology graduate student distress. In J. E. Maietta (Chair), COVID-19 and psychology: A research update [Symposium]. American Psychological Association 129th Annual Convention, Virtual Conference.

Key Research & Policy Work:

  • DOGE Government Efficiency Analysis - Independent, transparent data analysis with public methodology (2025)

  • AI Principles Framework for Healthcare Technology Implementation - mpathic (2024-2025)

  • CTRL+Think: Behavioral Intervention Toolkit - Independent research proposal for preserving critical thinking in AI age, targeting cognitive offloading patterns in K-12 students (2025)

  • AI Policy Development for K-8 Education - Ongoing school board advocacy addressing academic integrity, equity, and privacy in AI adoption (2021-Present)

HONORS AND AWARDS

  • GAANN Grant, Rowan University (2022-2023)

  • Global M.B.A.+ Scholarship, IE Business School (2014)

  • PR News' 2013 Social Media Icon Award for Facebook: Contest/Games

  • Dean's Honor List, SUNY Empire (2011)