As Vice President of Marketing at mpathic, an AI-driven healthcare technology company, led marketing strategy during a period of rapid growth, aligning narrative, web, events, PR, and sales enablement to go-to-market priorities. Work supported $1.3M ARR and an $8.07M Series A funding round, positioning the company for scale in a highly competitive and regulated industry.

Produced product content that translated clinical capabilities into customer value stories, including solution briefs, one-pagers, FAQs, and sales enablement materials tailored to provider settings. Developed customer case studies and testimonials that built credibility and supported adoption. On the digital side, directed web content strategy for clarity and conversion, driving improvements across solution and industry pages. Also led partner webinar strategy and build, delivering all assets through launch handoff before the live event (link to webinar).

Managed the marketing budget and vendor mix across PR, SEO, and web, ensuring spend was aligned to go-to-market priorities and investor review cycles. Prepared board updates and investor materials in partnership with leadership, ensuring cohesive communications across stakeholders.

Key outcomes: Marketing initiatives drove a 1,700% increase in qualified leads, a 400% increase in press coverage, and directly supported the company’s growth milestones from Seed to Series A. Strategies translated complex clinical and AI capabilities into compelling customer-facing narratives, strengthened pipeline influence, and secured investor confidence.

• Skills demonstrated: Go-to-market strategy, content marketing, sales enablement, event strategy, digital strategy, investor communications, PR/SEO alignment, budget management, cross-functional leadership