Strategic Brand Campaign Highlights
Below are selected highlights from my career leading brand and marketing initiatives across consumer technology, telecommunications, and digital platforms. Each example demonstrates how I connect brand strategy with execution to deliver measurable results including building awareness, driving customer growth, and strengthening market positioning.
Skills demonstrated: Brand strategy, go-to-market execution, cross-channel campaign development, marketing leadership, digital transformation, partnership management, performance measurement, cross-functional collaboration
Nikon “The Full Story” Integrated Brand Campaign
Challenge: Elevate Nikon’s consumer brand visibility in a crowded DSLR market and prove Nikon could compete at scale.
Approach: Led an integrated brand campaign in partnership with National Geographic. Directed agency partners, coordinated PR and social, aligned messaging across global stakeholders, and managed communications budgets within a $70M+ portfolio. Storytelling focused on authentic, documentary-style narratives that tied product capability to real adventures.
Key outcomes: The campaign generated over 112 million media impressions, secured strong earned and social pickup for the National Geographic partnership content, increased qualified traffic to Nikon’s storytelling hub and product pages during the campaign flight, and strengthened Nikon’s consumer brand visibility in priority markets. By leveraging cross-sector partnership and authentic storytelling, the campaign positioned Nikon to compete at scale in a crowded marketplace.
Nikon 1 “Small Moments are Huge” Social Campaign
Challenge: Drive awareness and engagement for the Nikon 1 product line among everyday creators who capture life’s quick, candid moments.
Approach: Assisted in managing the Facebook program and online gallery that spotlighted user-generated content. Activated Guest Stars, including Ashton Kutcher, to spark participation and sharing. Orchestrated PR and social amplification to keep momentum steady across phases.
Key outcomes: Generated 10+ million media impressions and boosted Nikon 1 awareness to support sales. Won PR News’ 2013 Social Media Icon Award for Facebook: Contest/Games. Built a repeatable engagement format centered on small, meaningful moments.
“My Nikon World” Facebook Community Program
Challenge: Build sustained community engagement that rewards everyday photography and deepens loyalty to the Nikon ecosystem.
Approach: Managed an interactive Facebook application that awarded users with community points and digital badges for uploading photos and participating. Featured challenges issued by Nikon professional photographers to motivate ongoing creation, friendly competition, and peer recognition.
Key outcomes: Drove continuous user participation measured by uploads, challenge completions, and badge attainment. Fostered an owned community space that encouraged return visits and brand advocacy, while surfacing high-quality user content for broader Nikon channels.
Altice USA – Multi-Channel Acquisition Strategy
Challenge: Drive customer acquisition in a saturated telecommunications market.
Approach: Developed and executed integrated acquisition campaigns spanning direct mail, DRTV, email, digital, and print. Managed a $2M annual budget and a team of three, overseeing end-to-end brand and marketing execution.
Key outcomes: The campaigns delivered more than 25,000 new residential acquisitions in a single year. By aligning marketing and sales initiatives across channels, I increased both efficiency and impact, ensuring measurable growth in customer acquisition in a competitive market.
Mobiquity Networks – Digital Growth & Brand Transformation
Challenge: Redesign brand and marketing platforms to better align with sales goals and strengthen digital presence.
Approach: Led the redesign of the corporate website and email marketing programs, integrated CRM systems, and launched responsive campaigns to grow customer engagement.
Key outcomes: Within six months, these efforts produced a 77% increase in web traffic, a 154% increase in lead generation, and exponential growth in social engagement—Twitter followers grew nearly threefold while LinkedIn connections more than doubled.
This transformation demonstrated how cohesive brand and digital strategies can directly accelerate sales pipelines.